Eric

Eric Jones

Senior Web Strategy & Operations Leader

ABOUT ME

Global web strategy and operations leader with 15+ years of experience owning enterprise websites as critical product platforms. I specialize in translating complex business, customer, and technical needs into clear plans through roadmapping, initiative decomposition, and delivery sequencing that support scalable, reliable digital experiences.

I lead with empathy and active listening, taking time to understand team constraints, dependencies, and stakeholder priorities before shaping execution plans. This approach helps create clarity, reduce risk, and maintain momentum across cross-functional environments while keeping teams aligned and focused.

My work spans digital experience strategy, technical SEO, accessibility, performance optimization, and modern CMS ecosystems. I am known for establishing clear ownership, reducing operational friction, and turning strategy into shipped work through predictable execution and measurable outcomes.

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WHAT I DO

Enterprise Web Strategy & Experience

Enterprise Web Strategy & Experience

I design and lead enterprise web strategies that treat the website as a core business platform, not just a marketing surface. My work focuses on aligning user experience, content, performance, and technology to support growth, conversion, and brand trust at scale. I specialize in translating complex products and value propositions into clear, intuitive digital experiences for diverse audiences. The result is websites that perform reliably, evolve thoughtfully, and deliver measurable impact.
Global Cross-Functional Team Leadership

Global Cross-Functional Team Leadership

I lead and collaborate with global, cross-functional teams across design, engineering, marketing, product, and analytics. I focus on building alignment, clear ownership, and shared accountability in distributed environments. My leadership style emphasizes trust, clarity, and predictable execution while creating space for teams to do their best work. I’m comfortable influencing without authority and guiding teams through ambiguity toward shared outcomes.
Web Operations

Web Operations

I run web operations with a strong emphasis on quality, scalability, and efficiency. This includes ownership of CMS governance, publishing workflows, performance standards, accessibility, SEO, and ongoing optimization. I build operating models that reduce friction, improve speed-to-market, and maintain consistency across teams and regions. My goal is to ensure the web platform remains stable, adaptable, and easy for teams to work within.
Technical Project Management

Technical Project Management

I manage complex technical web initiatives from planning through delivery, balancing scope, timelines, and dependencies across teams. I’m experienced translating strategic goals into actionable roadmaps, clear requirements, and well-sequenced execution plans. Using tools like Jira and Confluence, I maintain visibility, manage risk, and keep stakeholders informed throughout the lifecycle. I bring structure to complex work while staying flexible enough to adapt as priorities evolve.

TESTIMONIALS

I had the privilege of working alongside Eric on the B2B Integrated Marketing team at Xsolla for nearly three years. He owned all website deliverables across Xsolla’s massive site, managing updates, launches, and improvements with remarkable consistency and quality. Even while being pulled in multiple directions at once, Eric always delivered high-caliber work on time and ensured the team stayed aligned on goals and priorities. Beyond his technical expertise, what impressed me most was Eric’s composure and ability to collaborate under pressure. No matter how chaotic a project or how tight the deadlines, he remained dependable, positive, and supportive, making him an invaluable teammate. His ability to balance execution with teamwork set a high standard, and I’d highly recommend him to any organization looking for someone who can own complex responsibilities while being a genuinely great person.

Senior Manager, Integrated Marketing, Xsolla

I had the pleasure of working closely with Eric during my time at Xsolla, where he owned the website and drove the overall web strategy. He collaborated seamlessly across design, product, and development to bring projects to life, and he was always such a reliable partner whenever I had campaigns and emails going live. From ensuring landing pages were ready to making sure Pardot/Salesforce tracking + form integrations worked flawlessly, Eric always came through with solutions that kept everything running smoothly and gave the team the data we needed.

What I appreciated most about Eric was his mix of leadership and attitude. He’s an incredible problem solver and communicator, and he never hesitated to stand up for the team or share his perspective in a way that pushed projects forward. On top of that, he brought such a great sense of humor that made even the stressful times easier. Eric’s work ethic also really stood out, as he handled the constant agility his role demanded with grace and professionalism, often going the extra mile on projects and staying late to coordinate with the dev team overseas.

Eric is one of those rare teammates who make the work and the people around him better. He’s knowledgeable, collaborative, and such a high achiever, and he balances that with a personality that’s easy to work with and genuinely uplifting. Any team would be lucky to have him, and I miss working with him a ton.

Senior Lifecycle Marketing & CRM, Xsolla

I have had the pleasure of working with Eric for 2 years at Tayloe/Gray. He has been a great teammate—always a thoughtful and respectful team player. When it comes to digital strategy, Eric has a holistic approach and he is skilled at seeing the bigger picture. Eric also has a great sense of humor, but keeps it completely professional, no matter the client he’s working with. Eric has been a joy to have around the office, and he’s sure to bring positive solutions to any project he works on in the future.

Design Lead, Tayloe/Gray

I have worked with Eric on marketing and digital tasks related to our corporate website for the past year. He is an exceptional project manager with whom I have had the pleasure of completing milestones with together. Eric is known for his strong organization skills, punctuality, and attention to detail. With Eric we have successfully created a seamless workflow to help propel our web objectives to final launch!

One of the aspects that sets Eric apart is his openness for discussion and feedback. With his contribution we have aligned and improved our products to better serve our business objectives.

I highly recommend working with Eric!

Brand Design Director, Xsolla

EXPERIENCE

Senior Web Manager, Xsolla

2022 to present

  • Owns and operates Xsolla’s global corporate website as a core business platform, defining the operating model, roadmap, and execution cadence to align with executive priorities and revenue objectives.
  • Drove 240% growth in website traffic and a 250% increase in user engagement through disciplined SEO, UX, performance, and platform optimization.
  • Establishes governance across web operations, including publishing workflows, QA standards, release coordination, and documentation to ensure stability, scalability, and predictable delivery.
  • Serves as the connective layer between executive leadership, marketing, and engineering, translating business goals into clear requirements and executable plans.
  • Leads recurring SEO, performance, and UX audits, integrating findings into the roadmap to continuously improve reliability, conversion, and site health.
  • Builds and maintains pages and campaign assets across CMS platforms, including WordPress, Webflow, and Strapi, ensuring accessibility, responsiveness, and quality at scale.


Senior Web Designer / Developer, Garrett Holdings

2018-2022

  • Designed and delivered user-centered UI and UX solutions across custom WordPress sites, Miva Merchant eCommerce platforms, web applications, landing pages, and internal business tools, ensuring alignment with brand standards and business goals.
  • Led technical decision-making in close collaboration with design, product, and business stakeholders, balancing feasibility, performance, and long-term maintainability.
  • Established the foundation for scalable data management by defining processes, implementing governance standards, and selecting tools and technologies to support long-term data integrity and accessibility.


Senior Technical Project Manager, Tayloe/Gray

2016-2018

  • Led delivery of complex website and software initiatives using both Agile and Waterfall methodologies, adapting execution models based on scope, dependencies, and client needs.
  • Acted as the primary delivery owner, setting priorities, removing blockers, and maintaining momentum across cross-functional teams and external stakeholders.
  • Produced and maintained technical and delivery documentation, including roadmaps, user stories, acceptance criteria, site maps, flow diagrams, and functional specifications to support planning, estimation, and execution.


Technical Project Manager, Wilmington Design Co.

2013-2016

  • Managed end-to-end delivery of client web projects using a Waterfall methodology, ensuring scope clarity, milestone tracking, and on-time execution.
  • Authored project proposals and requirements documentation to support accurate estimation and predictable delivery.
  • Maintained strong client relationships while coordinating designers and developers to deliver reliable, high-quality web solutions.
  • Led routine and value-added site updates, improving performance, usability, and overall site quality across active client accounts.


Hosting & Customer Support Manager, sticky IT

2011-2013

  • Supported and scaled managed hosting services by administering Linux-based web and email servers with a focus on security, performance, and uptime.
  • Maintained data integrity and system reliability across client environments, including servers, workstations, and network infrastructure.
  • Built strong client relationships through responsive support and training, contributing to a 40 percent increase in the customer base.
  • Delivered hands-on training and documentation to help clients successfully adopt and manage hosted web platforms.

EDUCATION

MFA, Web Design, Academy of Art University

2015

Earning my Master’s degree in Web Design & New Media from the Academy of Art University was a rigorous, multidisciplinary journey that challenged me to blend design, development, strategy, and technology. The program pushed me to deepen my expertise, grow as a creative leader, and prepare myself to thrive and advance in the fast-paced world of digital and interactive media.


BFA, Multimedia Design, Ohio University

2004

My experience earning a Bachelor’s degree in Multimedia Design from Ohio University gave me a strong foundation in both design principles and digital technology. Through practical projects and exposure to industry tools, I learned to craft compelling visual experiences, solve creative challenges, and build a portfolio that prepared me to enter the digital design field with confidence and adaptability.

CERTIFICATIONS

Certified Scrum Product Owner

2016 to present

As a Certified Scrum Product Owner (CSPO), I’ve gained the skills to effectively manage product backlogs and prioritize work that delivers the most value in agile projects. This certification strengthened my ability to collaborate with stakeholders and guide development teams within the Scrum framework. It’s been a valuable asset for my career, showcasing my agile expertise and enabling me to contribute to more successful, customer-focused products.


FAA Part 107 Certified Remote Pilot

2020 to present

As an FAA Part 107 Certified Remote Pilot, I’m authorized to operate drones commercially under the regulations set by the Federal Aviation Administration. This certification ensures I understand airspace rules, weather effects, safety procedures, and legal responsibilities involved in drone operations. It’s valuable because it not only keeps my operations compliant and safe, but also opens up professional opportunities in fields like aerial photography, surveying, inspections, and more.

 

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